The film industry is changing. Microsoft is creating Windows Media 9 for this to occur. New technology that will give better high quality movies on the Internet. No longer having to wait for buffering delays. And be able to skip through ads faster when watching a movie or video online. With this will be higher security by making better digital rights. Windows Media 9 wants to distribute a “TV-like” experience to its users with streamline videos. Film distribution on CDs and DVDs are going to be able to hold more movies on one DVD. Microsoft has 99% of DVD manufactures supporting them in making this new software for DVD players. Theater experiences could change. Instead of having the 35mm reel to play that can have wear and tear after playing it for so long and having to ship and replace it can cost a lot. Now talk of having the theaters go digital with their movies. By using an IP network movies could be sent digitally. The positive of this is that there would be now wear and tear on the movie costing less for the theaters. This also helps out advertisers wanting to put video ads on the movie screen rather than having to send film. Some theaters have tested digital movies in the theater and people have said they could not tell the difference from the digital. So far this is just going to be done for independent films if theaters choose too. But one day everything may go digital. Distributing movies via web or some sort of file base seems to be the way to go and still up and coming in areas and now even in film.
Link: http://www.microsoft.com/windows/windowsmedia/forpros/content_provider/film/disopwhitepaper.aspx
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