A small business owner Curtis Kimball opened his crème brûlée cart in San Francisco and discovered the power or virtual word of mouth. By utilizing Twitter Mr. Kimball is able to update his followers on where his cart is located, specials, and the days flavors. Many of the larger companies such as Starbucks and Dell have been using Twitter or keep their customers in the know for a while however with smaller businesses greatly outnumbering the larger ones it is proving that it can be beneficial to all since Twitter is free advertising. In order to boost popularity and awareness many smaller businesses offer promotions to new customers who hear about them through Twitter.
Cynthia Sutton-Stolle, the co-owner of Silver Barn Antiques in tiny Columbus, Texas uses Twitter to find new suppliers and customers. By posting various pieces available or wanted business has been booming in her antique shop. Additionally some small business owners use the Tweet Deck to spark conversations with people who are searching or following similar or local items such as the city your business is in.
"Twitter, which does not yet make money, is now concentrating on teaching businesses how they can join and use it, Mr. Banerji said, and the company plans to publish case studies. He is also developing products that Twitter can sell to businesses of all sizes this year, including features to verify businesses’ accounts and analyze traffic to their Twitterprofiles."
So what do you think?
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