Wednesday, December 16, 2009

Print is not dead ... it's different

A comment was made by one of my students that in my class on media distribution that I focused too heavily on print. I hope that isn't true because it certainly wasn't the intent nor was it in the course outline. That said I do have an affinity for purposeful print. Print is not dead it's different and it's not just on paper.

The Print Council promotes this very message through their website and presentations where they collaborate with industry partners. Their very compelling publication "Why Print" provide ten reasons why printed content is important in everyday life. For more information on the Print Council go to: www.printcouncil.org.

So I leave you with a message of good tidings and joy as we head into the new year. I will take a break from the blog until next year.

Happy Holidays,

DD

Thursday, December 3, 2009

The Power of Media ... When is it too much?

The recent revelation of Tiger Wood's "transgression" reminded me once again of the power of media. This power lies in the ability to transmit content instantly via multiple channels everywhere and to any and everyone.

This capability has proven to be life changing in many cases. Sometimes those life changing experiences are very positive and lucrative (e.g. Susan Boyle) and in other situations the experience serves as a reminder that you can't do wrong and get away with it. I am sure that Tiger and others wish they would have considered the consequences of their actions before engaging in inappropriate activities that have been played out on the world stage.

The power of media results in that constant "in your face" and "in your ears" exposure that reinforces wonderful events and disgusting acts. Media outlets work diligently to find more dirt and new angles. Technology makes it easier for this to be accomplished.

So to Tiger and others I say media is powerful and the methods for accessing information are very sophisticated. Best advice: don't do it.

DD