"Coca-Cola is tapping regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions."
Those who are selected will travel to over 206 countries in 365 days documenting what different things make people happy around the world. This is a very innovative social media marketing campaign because it puts the experience of three regular people traveling around the world as a form of marketing a product. And it involves many different social media so there will be a written experience, video experience, and photo experience all to make their audience feel like they are right along with these three ambassadors Coca-Cola has chosen. Very cool stuff. (Via Mashable.com)
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