The Secret Sauce: Leveraging Social Media for Business

This article was actually an open forum by Alexis Ohanian who does his work using Reddit. To him, social media is what really helps his business grow. He talks friendly and invites the customer in. Alexis came up with three lessons that people could learn when building their own business on the reddit front page.

His three lessons are:

Lesson One: Trust and Use Your Voice

- He basically stated that business's should not pay to have a consultant run your business's social media page. Have someone personalize the business social media page this way it invites customers in a friendly way. Your business should know your customers best, so be genuine to them and they will return the favor.

Lesson Two: Trust Your Customers, Let Them Help You Build Your Business

- Alexis referred back to his reddit site and what he had done. He asked his viewers what they would like to see on the website and in return updated their reddit site. He added certain links as in different topics that his customers would like and continue to use. This helped his website grow and now it has several tabs you could look through on the site.

Lesson Three: Provide Something Interesting

- As a business, you are not just selling your product, but the business name and reputation. When a company has a good name and reputation, it makes it easier to sell your product. The social media aspect is what helps keep your name and reputation up to par. Business's should also show essays about good products individual workers of the business have created. This gives an interest aspect to show customers that business's have smart minds among them.

After reading this article, business's should keep better tract of their social media website. People like to see real customer to business interaction. If a business hires someone to do the work for them, it does not look good for the business.

You can view this articel at: http://www.openforum.com/idea-hub/topics/technology/article/the-secret-sauce-leveraging-social-media-for-business-alexis-ohanian

Thanks,

Jenn Ariza