Ford's Social Media Strategy

Ford has used social media before, and now they're trying something new. One of their uses of social media was the Fiesta Movement. This is where they gave Fiesta models to 100 "social agents," and had them post pictures, videos, and status updates through sites like Twitter and Facebook. In an effort to get the word out about the Fiesta, they would comment on the vehicle, which would hopefully provide some fun and useful information to anyone who frequently uses social media.

Now, Ford is trying something else. It's called the Fusion 41. They're looking for 8 people, all who own 2010 Ford Fusion or Fusion Hybrid models, and who have a social media presence. Each of these people will gather a team of 4 friends, and the teams will compete in a relay race which will be documented via sites like Facebook. The team who wins will receive some rewards. The Fusion owner on the winning team will get the rest of his/her car payed off in full, while the 4 friends will receive free gas for a year.

Sounds like an interesting strategy.

via Mashable