Over the summer, while in Twitter, I received an update about an innovative project that was happening between RIT, the Democrat and Chronicle, and Bing. To summarize, it is an alternate reality online game that incorporates clues in the daily newspapers and Bing Maps used as references and puzzles. You must register and the game is only until October 30, with a party for 300 of the players on Halloween.
It is an awesome step towards reaching broader audiences and incorporating new technology to engage them. I understand that we as college students are hard to market newspapers towards and perhaps for those who enjoy second-life gaming and clues will pick up a newspaper or two in pursuit of the prizes of the game. Personally, I find it hard to see what would motivate people to participate even though there are prizes and a Halloween party at the end. Although I am from Rochester and appreciate all of it's history and significance I probably would not find myself participating. I would be interested to know how many RIT students or Rochester students in general took part in the game.
Here is the link.
There are three ways that we hope we're engaging people. First, it's a great way to learn more about the city, since we're incorporating lots of activities that get you out and into the community to explore new neighborhoods. Second, playing the game benefits charities (there are three charities, one associated with each game faction). And third, it's a way to meet and engage with others in the community, both to complete challenges and at the party at the end.
ReplyDeleteI'm curious...what kind of game or activity *would* motivate you to play?