Wednesday, October 21, 2009

50 Social Networking Sites

According to InsideCRM, for businesses, it is not enough to simply put up a blog and use banner ads to make your online presence. No, for a business it is important to have a strong presence in actual and virtual life. An essential but easy way to do that is through social networking sites. Inside CRM breaks down the types of social networking sites and who you will reach with each type.
The first group is social media or social bookmarking websites. On these sites you can bookmark your favorite websites and share them with your "friends." Companies can friend potential clients or partnering companies and share articles and websites that are pertinent to the industry or to your company and of course you can direct all of their web traffic back to the company's website. Sites in this category include Digg, StumbleUpon, Del.icio.us and Reddit.
The second group of social networking sites is professional networking sites. Signing up with these sights as a company or as an individual gives one the opportunity to recruit professionals and new talent as well as promote products, events and marketing through like minded companies and individuals. Sites in this category include LinkedIn, Care2, Xing and Tribe.
To tap into the market you have already established and connect with customers that are probably already aware of your company use social networking sites in the next category. Inside CRM classifies this group as nich social media sites. They include Sphinn, BuzzFlash.net and Tweako. Users of these sites probably already are aware of your company but it's nice to hear from current customers in a forum like these.
Social media sites aren't just for college students! Sites like Twitter, 43 Things and WetPaint are considered general social media sites but since a large amount of the average consumer use these sites they afford many oppurtunities for networking, advertising and marketing.
Lastly, there is job sites. The internet and social networking websites really come together here to give companies a wonderful oppurtunity to find all the best new talent in the industry. Web sites in this category include CareerBuilder.com, Yahoo HotJobs and Sologig.

To read the full article and to see the full list of all 50 social networking sites that InsideCRM suggests go to http://www.insidecrm.com/features/50-social-sites-012808/

1 comment:

  1. Very interesting commentary. This may be a good strategy for not-for-profits.

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