Debunking 6 Social Media Myths

"For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. (BusinessWeek.com)" However, the "Debunking Six Social Media Myths" article specifies the main misconceptions that business owners may have when creating a Social Media marketing technique. There first myth addresses that a social media PR campaign in not cheap and though many think of social media as a free tool may be overlooking some costs, such as hiring personnel out of staff to launch the campaign as many in site teams may not have the knowledge not time to create such a project. The second myth pertains to not everyone can do it. The 3rd is that you can make a big spalsh in a short period of time though that may be true its not true for all companies its usually true for those that already have an internet following. The 4th myth is you can do it in house which they already debunked in their first myth. The fifth is if you do something great people will find it and that seems to not be true for most businesses therefore I'm not sure why people would think it would apply to social media. Lastly, you can't measure social media marketing tools however the article does point out various sites that track those statistics for you.
http://www.businessweek.com/technology/content/feb2009/tc20090218_335887_page_2.htm