Monday, November 2, 2009

Effect of News Distribution on Journalism

The migration of the traditional news distribution method of print to a multichannel method has had an obvious effect on print producers and distributors. Peter Scheer of the Huffington Post, however, points out the generally overlooked effect this shift has and will have on news journalists. Questioning why schools of journalism continue to enroll students, he concludes that the craft of professional journalism is not a dying one, but rather an evolving one. Its changes are parallel to those of the industry it serves. Just as news publishers are reorganizing to push content into every media source simultaneously, journalists must be prepared to provide content that can be repurposed to any media, and even prepare it for multiple sources themselves.

Scheer also points out that many view the current state of news distribution as just print on the web. The case is that journalism can only survive if they realize that news media is more than a digital newspaper. Not only must current journalists be aware of these changes, but schools of journalism must develop curriculums that reflect this evolution of news media.

Source: With News Jobs Vanishing, Why are Journalism Schools Still Enrolling Students?

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