In Jennifer Van Grove's article Twitter Tees: Twitter Launches Official Threadless T Shirt Store Twitter has officially partnered with Threadless an online crowd sourced t shirt company to produce Twitter Tees By Threadless. Twitter Tees will function similarly to Threadless' current crowd-sourcing model in which members can log into the Threadless website in which they can nominate and vote for their favorite tweets to be printed on a t shirt. The top two tweets will be printed for sale every week. But, Threadless is not the only one profiting from Twittermania. Along with the pride of winning tweets to be printed for a limited edition tee the twitterer will also be compensated with $360 in cash and $140 dollars in Threadless gift certificate credits for future purchases in the Threadless store. The initial nominator of the winning tweet will also be rewarded with $100 in cash and a $40 dollar gift certificate.
Hows that for a maximizing social media as a business tool? Not only is Threadless maximizing on the Twitter phenomenon but it is letting its users be part of the process by voting and nominating their favorite tweets. This assures Threadless with a popular and guaranteed marketable t shirt that customers are willing to buy because they voted for it. They are not taking the risk of merely printing off thousands of t- shits that might not even sell, they are only printing the very best and most wanted certifying profit and success with every single design. Talk about lean manufacturing practices, this is a quintessential example of creating more value for less work but, in this case everyone wins.
http://mashable.com/2009/05/19/twitter-tees-by-threadless/
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