A little over a week ago I had the opportunity to attend a presentation on career directions in news media. Virgil Smith, VP of Talent Management from Gannett, shared his perspective of careers in the news media industry with an audience comprised mostly of students which was significant as this is the future workforce.
The focus of this blog entry is not related to the careers in news media, but rather how "news" is distributed. Smith pointed out that Gannett is no longer a newspaper company, but rather an information company. In this realm they do not only distribute news, but other content of interest to various audiences using various mediums. He noted that people are more literate than ever and want to receive information immediately.
The way in which news content is distributed is reflective of the change in the distribution model. The newspaper is generally out of date by the time it reaches the consumer so it is necessary to have other more current and easily updatable models to rely on. According to Smith consumers will choose Gannett media for their news and information needs anytime, anywhere and in any form. These forms include newspaper, broadcast, web and mobile-wireless devices.
The world of news media is changing rapidly and the power of news media has never been greater. The transformation is here.
DD
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