This week I have the pleasure of reviewing 13 posters representing the multi-channel distribution content strategy of select companies. These posters were the result of a project done by the students in my Media Distribution and Transmission class. Each student was required to select a company, identify their content (e.g. advertising, books, news, etc) and analyze their content distribution strategy. In addition to writing a report they were required to produce a graphic representation that would be self explanatory to any observer.
The pleasure in reviewing these posters centered around the creativity of the story that each told. The companies featured were: Amazon,Borders,Cosmopolitan,DC Entertainment, Google, Hershey's, Macy's, RJ Reynolds, Threadless, Time Warner,Victoria Secrets, Wegman's, and Whole Foods. The images included in this blog is representative of how each student was able to capture the distribution workflow in a clear, concise and creative manner.
We are at the end of our fall quarter and the results of this project lets me know that the students truly got the message about content being "King", types of distribution channels and why and when each one is used.
Well done!
Professor Distribution Diva
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