Monday, September 21, 2009

Hulu to go to subscription service?

By now, many people have heard about Hulu. It's a site that allows you to watch free, and legal, TV shows and movies online. The site does have commercials during the shows, which helps to generate the revenue. It has a partnership with companies such as NBC, FOX, and ABC. These networks will distribute their content to Hulu, which will then be available for everyone's viewing. Many people use it, and prefer it to regular broadcast TV. It is a very convenient alternative.

However, recently the company has announced that they are thinking about creating subscription services, and pay-per-view tools. Now, this isn't exactly a bad thing, but I believe it may hinder the site's success. Many people began using Hulu because it was a free alternative to TV, and they didn't have to worry about being caught pirating. However, with the possible shift to being monetized, people may shy away from the idea of Hulu. This may cause those who had enjoyed Hulu to start (go back to) pirating TV shows.

The company execs within the Hulu partnership stated that they were open to any other ideas in how to monetize Hulu further down the road. I believe that alternative methods should be explored, because while the creation of subscription services is really not a bad thing at all, I do believe that it could impact some of the success that Hulu has already been exposed to. Nonetheless, Hulu is a good example of how TV has changed mediums, and I believe it shall probably continue to be so.

Original Article: http://zikkir.com/it/10936

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