It seems that a common buzz word these days is "Apps". Whether you are viewing the menu at UNO's Chicago Grill or the one on an iPhone there seems to be an "App" for everything. As part of the ongoing discussions in this blog "Apps" promote another key way to distribute content. iPhone Apps are being utilized in the print media industry in applications where the iPhone can be used as a medium to review customer print orders from inception to production.
One of the lectures in my Media Distribution & Transmission class this week was focused on media distribution workflow. There are many traditional workflow structures, but with so many multi-channel offerings we continually move away from the old ways of distributing content. The options are seemingly endless and the pace of technology will allow this trend to continue. So as we think about ways to disseminate content the question you may want to ask - Is there an App for that? Check out the iPhone Apps at: http://www.apple.com/iphone/apps-for-iphone/
Based on what I have seen, read and heard (multi-channel reception of information) I know that my next mobile phone will be an iPhone.
DD
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